It Cosmetics Bye Bye Foundation Review
• Great coverage
• Lasts all day
• Very fair skin may find lightest shade too dark
• Auto-ship program
Bye Bye Foundation is an effective product with a steep price tag. With excellent coverage and an all-day durability, Bye Bye Foundation delivers for most customers, although very fair skinned users may want to closely examine the shading chart to see if they can find an appropriate match. We recommend skipping the advertised kit with the smaller size and undesirable auto-ship.
Bye Bye Foundation
Bye Bye Foundation is the flagship product for It Cosmetics. It is a tinted moisturizer which lasts all day.
Claims & Features
- Covers everything, feels like you’re wearing nothing
- Softer, smoother skin
- Reduction in visible wrinkles
- Improved pores
- SPF 50+
- Shades include light, medium, tan, and rich
- Corrects, perfects, protects
The product’s description on the official website reads:
This game-changing formula is designed with our exclusive 3D SKIN FLEX™ Technology to deliver sheer, buildable coverage that lasts all day and instantly balances skin tone and SPF 50+ sunscreen ensure that you’re not just covering your skin…you’re caring for IT.
It is also stated that the foundation targets skin on three levels: Correcting, Perfecting, and Protecting.
Cost & Availability
The full line of It Cosmetics includes a variety of products which range from about $20-$60. The infomercials and QVC airings typically showcase two “Beautiful You” collections: A 7-piece kit for $49.95 and a 5-piece kit for $39.95. The flagship Bye Bye Foundation Full Coverage Moisturizer is $65 for a 1.08fl oz tube. It can also be found included in advertised kits, albeit in a smaller size.
There is a 60-day money back guarantee, minus shipping and handling costs, and you can keep any free gifts that were included with your purchase.
Bye Bye Foundation Reviews
A full review of the entire It Cosmetics line is beyond the scope of this review, so we will concentrate on the highly-touted Bye Bye Foundation Full Coverage Moisturizer. This product tackles three pillars of facial skin care: tinted coverage, sunscreen protection, and moisturizer.
The entire It Cosmetics line is fronted by spokeswoman and founder Jamie Kern Lima, who claims that she could not find an effective cosmetic while working as a news anchor in her 20s. “Unlike many cosmetics, which have a pinch of skincare added as an afterthought, our formulas all begin as cutting-edge skincare -THEN we add high-performance pigments and protectants for weightless, ultra-buildable coverage,” her bio reads. Jamie shows before and after photos in which her rosacea is completely concealed using her foundation.
Bye Bye Foundation has three general categories of user reviews by those who have actually tried the product: 1. It works, 2. It’s too expensive, 3. The shades are either perfect, or don’t match.
Culling reviews from the internet and our own in-house evaluation, it is safe to say that Bye Bye Foundation tends to average around a 4-star rating. Satisfaction is quite high with those who use it, with excellent coverage and the fact that it lasts all day being regularly cited as the product’s high points. There have been numerous reviewers who loved the product, but still gave it a lower rating simply because of the cost. Even some loyal It Cosmetics customers have said that $65 for a 1.08oz tube is excessive.
Perhaps the primary complaint about the product itself has been that very fair skinned users are sometimes unable to find a shade to closely match their skin tone. Those who have found a matching shade and don’t mind the cost have described it as a must-have skin care product.
You can purchase the “Beautiful You” kits for $40-$50, but ordering these will automatically sign you up for the auto-ship program, which means you’ll be automatically sent – and charged – for three months of supplies at a time. Keep in mind that the kits include an “introductory size” of the included products, which in the case of Bye Bye Foundation is around half of the full size. You can upgrade the kit to full size for another $5.99, but again you’ll be charged for three months at a time after 30 days.
Bye Bye Foundation is to be applied using your fingertips. You start at the center of your face and then blend outward from there. Start with a small amount, and then apply more until you achieve the desired look.
We would like to acknowledge that – unlike the vast majority of product pages – the It Cosmetics page for Bye Bye Foundation actually includes negative reviews from customers. Although that could still be a moderated page of reviews, at least they allow some dissenting opinions on the product, which is of benefit to consumers.
Bye Bye Foundation is a solid product, but its price may lead frugal shoppers to investigate other options. There are a number of tinted moisturizers available at Amazon, many of which cost a fraction of Bye Bye Foundation while sporting many of the key benefits. Consider, for example, PureLx which costs $14 for a 2 oz tube, offering SPF 30 protection.
The chart below shows search history on Google for Bye Bye Foundation. As you can see, there was a significant jump in interest in mid-2015 when infomercials began airing late nights and on weekends. It has received a significant jump in January 2016 as television advertising as increased.
Bye Bye Foundation is an effective product with a rather hefty price tag. With excellent coverage and an all-day durability, Bye Bye Foundation delivers for most customers, although very fair skinned users may want to closely examine the shading chart to see if they can find an appropriate match. We recommend skipping the advertised kit with the smaller size and undesirable auto-ship.
If you’ve used Bye Bye Foundation, please give it a star rating and comment below.
This review has been updated since its original publication in August 2015.
Very expensive, works well
Try cc cream one of them has the exact same ingredients cover girl or loreal I think.
I am switching from the minerals makeup to the Bye Bye Foundation and concealer because it makes my face so much smoother and healthier and it lasts all day. With the mineral makeup, I had to constantly do touch ups and I didn’t like how ruddy my skin looked. I have never found a concealer that completely covers dark eye circles like the Bye Bye concealer. Great product. I know it’s pricey but you definitely get the value for the bucks. My only suggestion would be to offer more shade choices for the choices are very limited.
Would like to try but the offerings do not include darker shades.
very expensive but I did like it a lot, just can’t afford that on the monthly, going back to revlon 24 hr coverage
I buy mine through QVC.com. Pricing is much better. Frequent specials. Auto pay means buy the item and pay for it over a few months. Also available is auto shipment plans where the item will be sent every few months at the same specific price for a specific time period. Check it out. You’ll figure it out quickly. Check to see if QVC is available on air through your cable company. It broadcasts 24 hours a day.
CC cream has the exact same ingredients in it at a fraction of the cost
Product did not do as advertised. Spoke with a Leah at the customer service telephone number and was told I would have to wait until the manager called me to cancel future orders. Was placed on hold when asked to speak to someone else. Then then was disconnected by customer service.
Very allergic to moisturizer, Was supposed to be on 3 month program. I got the initial order showed up on time, but the next one was a no show. Called and they said it went to North Carolina for some reason. Finally got it two months after it was supposed to show up. They then billed me in November around the 23rd, Nothing showed up by Christmas, then they billed my Credit Card again December 26th even though I hadn’t gotten my last order. So I called customer service again on December 30th and told them again I wanted to cancel and I told them I would send back anything that had been shipped. Today I am looking at my bank balance and find out they CHARGED ME AGAIN the same day I called to cancel! They must have done it right after I got off the phone! Now they have charged the $180. for 3 installments, two-sixty dollar charges within 4 days of each other! Called AGAIN today demanding my refund and find out NOTHING has been shipped at A::!!!! I am supposed to get a confirming email about my cancellation and hopefully get my money back in a few days! NO ONE should trust this company unless you have enough money that they can charge you what they want and when they want without delivering the promised product.
I ordered IT Cosmetics Bye Bye Foundation Special TV Offer and I was delightfully satisfied with their product. With that said, I also want to point out that their telephone staffing were very pleasant to work with and all my transactions went through smoothly. I will not hesitate to give them additional business in the future.
Try cc cream one of them has the exact same ingredients cover girl or loreal I think.
Thank you for this amazing products!!!!
I bought it primarily to cover a tattoo I have but it does not do as it claims, so very disappointed on that level. It seems to work about as well as most makeup, but with a heftier price tag. I currently use a concealer and mineral powered which actually seems to work better for much less money. I had to jump through hoops to get removed from their automatic reorder program. I doubt I will reorder this product.